What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Pets

Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 

Environment

Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.

Education

It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 

Community

In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 

Health

We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Maple Hill Subaru dedicated locally to the Love Promise?

At Maple Hill Subaru, our Love Promise to the Kalamazoo area can be seen in the more than 25 events we sponsor each year. We are the Proud Title Sponsor of the annual Kalamazoo Holiday Parade and the Kalamazoo Family New Years fest for the arts. We opened the Maple Hill Mountain Bike Trail in august of 2017 at the Marken Glen Park. We even sponsor more than 3,000 local softball and little league players. We're grateful for the opportunity, not only to be a part of the Kalamazoo community, but to serve it as well.

SPCA of Greater Kalamazoo
Maple Hill Mountain Bike Trail
WMU Athletics, Mattawan Schools, Kalamazoo Public Schools, KVCC technical school, Kalamazoo Regional schools, Kalamazoo Tech Schools
Maple Hill Holiday Parade, Maple Hill New Year's Family Fest / Kalamazoo arts , Ribfest for ARC, Kalamazoo Volunteer Center, Bethany Christian Services, West Portage Little Leagues, Westwood Little Leagues, Mattawan Little Leagues, Portage Little Leagues
Make-A-Wish, Team Taylor, Hospice , West Michigan Cancer Center, Kalamazoo Loaves and Fishes Food Pantry, Mattawan Food Pantry
 Subaru Love Promise Heart

Love Promise Stories from Maple Hill Subaru

Subaru and Maple Hill Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

COVID Lunches  –  Abigail V

It has always been rewarding to work for a Subaru dealership with all we are able to give back to our community but this time came with an extra benefit! Twice a week during the COVID lockdown, Maple Hill Subaru bought all the staff lunches from local restaurants. The state of Michigan locked down far stricter than most at the beginning of the pandemic. Dealerships, small furniture stores, flower shops, garden centers, and restaurants, all couldn't sell their product in store or online. Money was taken directly out of the small business market, out of the pockets of our friends, families, and neighbors, and given to box stores which were allowed to operate. Communities like Kalamazoo, communities that rely on small businesses to fund our charities, schools, and churches were left floundering. During a time when Maple Hill Subaru had very little to give, they still went above and beyond to support the Kalamazoo local business community and to thank their essential workers. The lunches averaged $18 per person and showed off the unique cuisine of many local restaurants we had never tried before! Twice we even got to taste authentic Malaysian food from the restaurant of one of our technician's families. The restaurant also got a 30% tip on every lunch which put community give back to over $1800 every lunch day. This added up to over $25,000 back into the Kalamazoo community and free lunches on the plates of essential workers at the dealership. Additionally, Maple Hill Subaru made commercials supporting local businesses with no cost to anyone but Maple Hill Subaru. We spent all our advertising budget on over 1000 spots in 2 months on local news channels constantly reminding our community members to give back. Pay it forward. Shop local. Businesses showed in this commercial included local restaurants, hardware stores, and grocery stores. Maple Hill Subaru put over $45,000 back into the Kalamazoo community, which was extremely necessary to keep the culture of our city intact. Every business Maple Hill Subaru supported was able to open their doors to the public when the lockdown was lifted. Unfortunately, not every business in the community was able to do the same. At Subaru, we often talk about the importance of giving back to the less fortunate but rarely do we find ourselves in a situation in which we might be the less fortunate. We at Maple Hill Subaru struggled. We couldn't get any inventory off the lot because it was illegal to sell it, transport it, or auction it. Service was slow, only other essential workers bringing their vehicles in, taking away a large part of our customer base. It was a really difficult time that could have torn a lot of communities and businesses apart. Instead, we buckled down. We knew that when we worked together when we supported each other and the places we lived, we could make things better. And we did. The owner, Jim VandenBerg, said one day, "I've never had so much fun losing so much money." And that's true. We were not making any money. No one in Kalamazoo was. But we didn't dwell in it. We celebrated each other, we celebrated our resistance, and we celebrated making it one more day. We celebrated with food and we shared what prosperity we could with Kalamazoo. Because we know one thing above all to be true here at Maple Hill Subaru, we only make it out of hard times when we make it out of them together.


Vehicle Recall  –  GLORIA R

After my husband was diagnosed with cancer we received a notice that the PCV value for our 2019 Subaru needed to be replaced. Since we have owned prior Subaru Foresters this is the first time we ever had a recall on any. We received a call asking if we received the notice and explained we had, however, he could not be in contact with others since he was beginning to receive his treatment. To our amazement, all was handled very professionally by the dealer who sent a qualified certified technician who replaced the part in our driveway. This was a great service for us due to me ( his wife) who 2 yrs. prior had brain surgery and is not able to drive the vehicle. Just reminds everyone that just when you are about to give up in humanity due to everyone thinking about themselves, someone steps up and shows that there are great people left on this earth to amaze us. Thank you again for your service!


Maple Hill Subaru brings warmth to cancer patients  –  Jamie R

On Thursday, June 13th the Michigan Chapter and Maple Hill Subaru had the pleasure of delivering 80 blankets and 30 arts & craft kits to West Michigan Cancer Center as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Maple Hill Subaru.This incredible act of generosity was warmly received by the West Michigan Cancer Center staff, and Connie, a blood cancer patient and volunteer who were thrilled to distribute these comforting gifts to other patients. Connie perfectly represents why this program exists and her dedication to helping others going through treatment as well was astounding.LLS is proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in these West Michigan communities.


Maple Hill Love Promise Program  –  David N

Maple Hill Subaru and LLS teamed up to give blankets out to West Michigan Cancer Centers in Kalamazoo. David Nesius is a longtime friend of WMCC- as a volunteer and a patient. He knows the staff well and was thrilled with the Subaru blanket. The staff of WMCC were touched by Subaru’s generous gift of 88 blankets and kids craft kits. Jim VandenBerg, manager of Maple Hill, also brought his daughter so she could see what a great organization Subaru is and how a small gift can warm a patient’s heart. Thanks to WMCC, Subaru and LLS, we are making connections that count!


Maple Hill Trail  –  Kevin A

Kalamazoo’s incredible cycling community was missing one thing - a mountain bike trail close to the city. The primary trail, Fort Custer, sits about 30 minutes away ffrom Kalamazoo, making it hard for many people to take advantage of it. The Southwest Michigan Mountain Bike Association - SWWMBA - had long been searching for an opportunity to create a new trail that would provide easier access for the Kalamazoo community. Fortunately, we were able to find an incredible property that was part of Markin Glen County Park. While the property is very scenic and hilly, the size was somewhat small for a mountain bike trail. To maximize the acreage, the decision was made to bring in a professional trail builder, but this also increased the cost of the trail dramatically. Enter Maple Hill Auto Group.A longtime supporter of all kinds of cycling in the Kalamazoo area, and title sponsor of the annual Fort Custer Stampede Mountain Bike race, Maple Hill Auto Group has been the perfect partner to sponsor the new trail. Jim Vandenberg saw the potential immediately, and agreed that this was a trail that needed to be built for our community. Maple Hill Auto Group worked hand-in-hand with SWMMBA leadership to make sure we had the funding we needed to make this dream trail a reality.The result is an absolute gem of a trail, with elevation changes and features you can’t find anywhere else in lower Michigan. The location provides easy access from anywhere in town, and the trailhead parking lot fills up regularly on evenings when everyone comes to ride after work. Not only is it loved by seasoned riders, but the nature of trail has also created a place where less experienced riders and families feel comfortable due to its “flowy” nature. The Maple Hill Trail has motivated many new riders to get a bike and get out in the dirt, and for others to dust off their old bikes and rekindle their love of riding. The main trailhead has become a gathering place for riders of all levels to meet and swap stories, resulting in an even greater sense of community. As a SWMMBA board member I can honestly say this trail has far exceeded our expectations, and it simply would not have been possible without the Maple Hill Auto Group.


Making STEM Possible  –  Donya D

Since the beginning, Maple Hill has provided much needed support to the Schoolcraft Robotics Club. This will be our 5th season. They have also provided the students with opportunities to learn about marketing.Their marketing department has given the students advice about our plans and feedback on our presentations. One of our mentors has also come from the Auto Group. He has provided the club with much needed help, advice, and direction. Ben Sampley is the club’s current captain. Ben stated that “Without the support of the Maple Hill Auto Group, I would not have access to the incredible FRC program”. The FRC program is the high school robotics program. The students together must design, build, program, and test a large (120 lbs) multi-functioning robot. Ben stated “The program has taught me so much about the world of engineering and design. We spend hours diving into the design process”. Issac Smith is a former member of the robotics club. He is currently entering his second year of college at Michigan Technological University. When describing the robotics program he stated that “Thanks to the support given by sponsors like Maple Hill, students can finally experience technology the way an athlete experiences a sport through robotics.” Schoolcraft High School is a very small high school in the middle of a farming region. As Issac says “… many students would not have an outlet for their STEM interests” without the robotics club. First Robotics Team 5227


Mattawan Schools Receives Four New Scoreboards  –  Alicia S

Jim VandenBerg of Maple Hill Auto Group, in Kalamazoo, Michigan, is dedicated to helping improve our local school’s athletic facilities. Our school district has been in dire need to help upgrade many of our athletic grounds. As a community, we have not been able to pass a bond that would have provided the funds required to help improve our fields or replace our very old scoreboards, some of which were not even fully functional. When the athletic boosters decided to take on the project for the school, we approached Jim for help. Without hesitation, he didn’t just help support our school, he fully funded our project and bought four brand new scoreboards for the baseball, softball, football and soccer fields. They were ordered and installed this spring and have gone a long way to help make our athletic fields look better and the Mattawan community has something to be proud of whenever we are hosting home sporting events. Jim is very proud to support the community and know that he will continue to help support us in any way he can. The Mattawan softball team was the first team to play a game with the newly added scoreboard and broke it in with a victory! Without Jim’s dedication to helping to improve our schools facilities, it would not have been possible. Thank you Jim and the Maple Hill Auto Group of Kalamazoo! Alicia Smith, Head Varsity Softball Coach


Subaru and NWF Loves the Earth  –  Jeff O

Southwood Elementary is building a neighborhood garden and a pollinator garden behind our elementary school. We are using this opportunity to learn about plants, pollinators, and collaboration. We hope to expand the area to include a Monarch Station and rain garden in our study of hydrology. Thank you for the grant and plants to help our garden grow!


We Believe In You  –  Deborah D

Subaru is associated with “family;” what it means to live, work, and play in your community. Subaru “love” means something different to many, collectively it requires the local car dealer to meet their current and future customers on the streets, in the parks, together doing the things that are important and relevant to families. This interaction authentically connects Subaru to the car dealer and the community. Maple Hill Auto Group is family. When they sponsor an event, they become a trusted partner that will provide financial support, participate in the planning, promise support in implementation, and work tirelessly to innovate for the next year. It’s about the future, it’s about promises of partnership, it’s even about love for the charity and the passion to give back. Maple Hill Auto Group has sponsored New Year’s Fest for nearly 17 years, they rescued the Kalamazoo Holiday Parade from financial challenges and created a sponsorship culture where others joined to make it profitable. And they were a major sponsor for Community Advocates Ribfest where they helped to redesign the VIP program that helped to generate additional dollars. Jim and Randi provide ideas and even build floats to inspire other to do the same. Maple Hill Auto Group believes in this community, in the need to celebrate the people who work, live, and play. For the customers who love their Subaru cars and the people who have yet to buy one, they know that Maple Hill Auto Group is the place to start.


Mattawan Little league Mattawan, Mi  –  JIM M

Many years ago I was introduced to Jim and Randi from Maple Hill Auto Group located in Kalamazoo, Michigan; through a little league friend. The first meeting went great with them wanting to know more about our league; from how many kids we have playing to learning about our facility and location. Also, what we do for our kids. I think this was my first time trying to sell to a salesman, but I felt very comfortable with both them after just a short while. Since then my relationship with them has been awesome. They are always willing to help our league out. I have been on the Mattawan Little League board for over 10 years. Last year, I decided to step down from the board because I have not had a child involved in four years. While on vacation, the President of our league asked for myself and Steve Thomas to come back and help with fundraising. My first call was to Randi and she said absolutely they would give us a donation-like they have been doing for the past several years. I met with them the very next day we talked and had a check within a day. I would say from other people I have talked to, that Jim is a generous man. He has been supporting other Little Leagues, local high schools, and local college's. And of course Randi she is such a great help as well.


It takes a Village!  –  Mia G

Hello, My name is Mia Geer and I handle Sponsorships/Donations as part of the Westwood Little League board. Without community support, we wouldn't be able to host over 450 players on our fields during our Baseball/Softball season. In 2017, we were able to have more than 500 players be part of our wwll family. We reach out to Maple Hill Auto every year and without hesitation, they come through to provide as our Major League Sponsor, as well as many other Little Leagues throughout the area. It really does 'take a village' to come together and be able to provide a fun, safe and friendly environment where our kids can come together to play ball! Maple Hill also helps provide vehicles for Parade route on opening day of Little League games.Thank you Maple Hill Auto for your dedication throughout the years and always providing during Little League season.


Love Your Animals  –  David Y

Maple Hill Subaru and the ASPC of Southwest Michigan Maple Hill Subaru is located in Kalamazoo, Mi, a thriving mid-size city that is home Stryker Corporation, Upjohn Corporation that is now part of Pfizer Corporation, and Western Michigan University. With a population that hovers around 75,000 people, Kalamazoo has always been a town that blended friendliness with a humble attitude. Each year Maple Hill Subaru hosts a number of charitable events ranging from the arts to athletic events to help the less fortunate. This includes events for the local chapter of the SPCA, SPCA of Southwest Michigan. The retailer also sponsors weekly adoption postings that are highlighted on local news network. For the past two years as part of the Share The Love event, Maple Hill Subaru has chosen ASPC of Southwest Michigan as its sixth charity. Maple Hill has truly embraced the Subaru Love Promise. On December 26th and 27th, Maple Hill sponsored a Share The Love pet adoption event at the dealership. Over 20 canine friends found new homes that day, helping Santa deliver new family member during the holiday season. To give back to the community, Maple Hill Subaru paid for half of the adoption fees during the event. This type of community events has a lasting impact on not only the organization involved but also the community.


Partnership helps create the next generation of musicians  –  Kalamazoo S

In February 2014, Maple Hill Auto group with Subaru helped bring world-renowned violinist Midori to Kalamazoo. Not only did Midori play as a soloist for a near-sold-out concert with the Kalamazoo Symphony Orchestra (in the middle of snowstorm!), but she also spent a week in the community, working directly with music students, educators, and parents. Each year, Midori chooses two communities to participate in her intensive Orchestra Residency Program, a week-long program designed to provide collaborative music-making opportunities that inspire and educate the next generation of classical musicians. Midori spent her time with many young Kalamazoo artists, but perhaps most exciting was the opportunity for 14-year-old Anna Nordmoe, who won the Kalamazoo Junior Symphony Orchestra concerto competition in November, earning the chance to play the last movement of Bach's "Concerto for Two Violins" with Midori in concert. Thanks to KSO sponsors like Maple Hill Auto Group, young musicians in Kalamazoo were given the chance of a lifetime - to meet and work first-hand with a rock star in the classical music world!


Race for Wishes inspires riders  –  David B

In four short years, The Maple Hill Race for Wishes road race event has become a premier bike race and one of the marque events on the Michigan bicycle racing calendar. Even more important than the racing however, is the fundraising and awareness efforts that this race offers for Make-A-Wish of Michigan. Race for Wishes is the only bike race that donates all its proceeds to something greater than the bike racing itself. Here are a few of the quotes captured by participants of the event over the years: "I love racing! But I love racing for a cause even more. Make-a-Wish is a great organization" "I'm telling my friends and bringing them next year (racer for Illinois)" "At 17, Mark was diagnosed with bone cancer. Make-a-Wish granted Mark's wish of an MTB, but Mark never got to ride that bike. I'm donating my winnings in his honor." "The plaques with Wish Kid artwork are so much more meaningful than any other award I've ever received." I love being part of this event and hope to see it continue to thrive and grow for years to come. It is a big thanks to sponsors like Maple Hill and Subaru that we are able to put on such an incredible event for the community. - David Buick, Race for Wishes Race Promoter


Maple Hill Subaru inspires community involvement  –  Ashley M

Until I visited Maple Hill Auto Group, I had no idea how many Subaru owners have pets. After attending a fund-raiser held by Maple Hill Auto Group for the SPCA of Southwest Michigan, I found myself falling in love with the very animals they were helping to adopt. I began to volunteer for fund-raising events for the SPCA that Maple Hill Auto Group hosted. I am not sure how many hot dogs Jim Vandenberg has cooked over the years hosting events to improve the quality of life for so many animals. It's so fun to watch the faces of children when their parents say, "Yes, we can adopt this animal." I even fostered a dog. I am including a picture of Jason and me at the dealership. He went home with me that night. Maple Hill Auto Group recognizes the importance of strengthening the community where their customers and team members work and live.


Maple Hill Subaru partners with the International Mountain Biking Association  –  Amy S

In 2013 the SWMMBA became a Chapter of the International Mountain Biking Association (IMBA). IMBA has had a long and positive relationship with Subaru. The SWMMBA is all about a great, outdoor, friends and fitness lifestyle. For the first time, in 2013, a major sponsor stepped up for our race - Maple Hill Auto Group / Subaru. Overnight they became the number one financial supporter of SWMMBA. As the returning Major Sponsor for 2014, Maple Hill Auto Group / Subaru has made the ongoing growth and success of the SWMMBA much more sustainable. The Maple Hill Auto Group / Subaru Fort Custer Stampede will be the 20-year celebration of mountain biking at The Fort.


Uniform sponsorship with Mattawan Little League  –  Mattawan L

Mattawan Little League, a local youth organization, established in 1983, helps young people get involved in athletics. Like any non-profit organization, our Little League operates on a small budget, funded by player registration fees, but more importantly, we depend heavily on our fantastic group of small business supporters and corporate sponsors. I am proud that Jim, Randi and their team at Maple Hill Auto Group have been what we call our "Official League Sponsor" for a number of years. Maple Hill generously provides the funds to supply our 700 Little League players their uniform shirts.


Pet adoption & golf outing with SPCA  –  Wendy B

I would like to thank Maple Hill Subaru for introducing me to the love of my life. My King Charles Spaniel, Romeo. I attended a golf outing that Maple hill Subaru sponsored for the SPCA last fall. They brought many puppies - including Romeo - to the event. I fell in love with him instantly and he has been a joy to me every day. Without the support of sponsors like Maple Hill Subaru, many of these dogs would not find good homes and - if at any other shelter - may have even been euthanized. Thank you for opening your heart to the SPCA and helping me to adopt Romeo.


Kalamazoo Loaves & Fishes flourishes with help from Maple Hill Subaru  –  Marvin K

As the primary non-profit food assistance organization in Kalamazoo County, Kalamazoo Loaves & Fishes is fortunate to receive a large amount of support from this generous community-Maple Hill Auto Group included. In late October 2013, a major sponsor unexpectedly dropped out of an event. We called Maple Hill Auto Group and within days the owner and customer service director visited our facility. Their commitment has helped us continue this important event, a 5k race that attracts over 1,000 runners, joggers, walkers, dogs and children to Downtown Kalamazoo for a non-competitive fun run through the holiday lights! As a result, nearly $10,000 and several thousand pounds of food was generated to help us achieve our mission-to feed hungry people and engage our community in the fight to end hunger. We will continue to reach out to Maple Hill, and are so grateful for their community involvement with our organization, and others as well.