Maple Hill Subaru

5622 W Main ,
Directions Kalamazoo, MI 49009

  • Sales: (866) 652-3902
  • Service: (888) 440-7018
  • Parts: (888) 439-6204

Driven by Trust and Integrity


What is the Subaru Love Promise?

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.

The Love Promise starts with Subaru of America

We at Subaru of America stay true to the Love Promise by partnering with a wide variety of nonprofits and charities. In addition to these partnerships, every year Subaru, our owners, and our retailers join hands in the "Share the Love" event, giving back to charities across the country. Over the past 20 years, Subaru of America has donated over 50 million dollars to causes we care about, and logged over 28,000 volunteer hours.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of its people.

The charities' varying focuses and passions include:

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Maple Hill Subaru dedicated locally to the Love Promise?

At Maple Hill Subaru, our Love Promise to the Kalamazoo area can be seen in the more than 25 events we sponsor each year. We even sponsor more than 3,000 local softball and little league players. We're grateful for the opportunity, not only to be a part of the Kalamazoo community, but to serve it as well.

SPCA of Greater Kalamazoo
WMU Athletics
Kalamazoo Holiday Parade, New Year's Fest, Ribfest for ARC, Kalamazoo Volunteer Center, Bethany Christian Services
Make-A-Wish, Team Taylor

Subaru Love Promise Heart

Love Promise Stories from Maple Hill Subaru

Love Your Animals  –  David Y

Love Your Animals

Maple Hill Subaru and the ASPC of Southwest Michigan Maple Hill Subaru is located in Kalamazoo, Mi, a thriving mid-size city that is home Stryker Corporation, Upjohn Corporation that is now part of Pfizer Corporation, and Western Michigan University. With a population that hovers around 75,000 people, Kalamazoo has always been a town that blended friendliness with a humble attitude. Each year Maple Hill Subaru hosts a number of charitable events ranging from the arts to athletic events to help the less fortunate. This includes events for the local chapter of the SPCA, SPCA of Southwest Michigan. The retailer also sponsors weekly adoption postings that are highlighted on local news network. For the past two years as part of the Share The Love event, Maple Hill Subaru has chosen ASPC of Southwest Michigan as its sixth charity. Maple Hill has truly embraced the Subaru Love Promise. On December 26th and 27th, Maple Hill sponsored a Share The Love pet adoption event at the dealership. Over 20 canine friends found new homes that day, helping Santa deliver new family member during the holiday season. To give back to the community, Maple Hill Subaru paid for half of the adoption fees during the event. This type of community events has a lasting impact on not only the organization involved but also the community.

Partnership helps create the next generation of musicians  –  Kalamazoo S

Partnership helps create the next generation of musicians

In February 2014, Maple Hill Auto group with Subaru helped bring world-renowned violinist Midori to Kalamazoo. Not only did Midori play as a soloist for a near-sold-out concert with the Kalamazoo Symphony Orchestra (in the middle of snowstorm!), but she also spent a week in the community, working directly with music students, educators, and parents. Each year, Midori chooses two communities to participate in her intensive Orchestra Residency Program, a week-long program designed to provide collaborative music-making opportunities that inspire and educate the next generation of classical musicians. Midori spent her time with many young Kalamazoo artists, but perhaps most exciting was the opportunity for 14-year-old Anna Nordmoe, who won the Kalamazoo Junior Symphony Orchestra concerto competition in November, earning the chance to play the last movement of Bach's "Concerto for Two Violins" with Midori in concert. Thanks to KSO sponsors like Maple Hill Auto Group, young musicians in Kalamazoo were given the chance of a lifetime - to meet and work first-hand with a rock star in the classical music world!

Race for Wishes inspires riders  –  David B

Race for Wishes inspires riders

In four short years, The Maple Hill Race for Wishes road race event has become a premier bike race and one of the marque events on the Michigan bicycle racing calendar. Even more important than the racing however, is the fundraising and awareness efforts that this race offers for Make-A-Wish of Michigan. Race for Wishes is the only bike race that donates all its proceeds to something greater than the bike racing itself. Here are a few of the quotes captured by participants of the event over the years: "I love racing! But I love racing for a cause even more. Make-a-Wish is a great organization" "I'm telling my friends and bringing them next year (racer for Illinois)" "At 17, Mark was diagnosed with bone cancer. Make-a-Wish granted Mark's wish of an MTB, but Mark never got to ride that bike. I'm donating my winnings in his honor." "The plaques with Wish Kid artwork are so much more meaningful than any other award I've ever received." I love being part of this event and hope to see it continue to thrive and grow for years to come. It is a big thanks to sponsors like Maple Hill and Subaru that we are able to put on such an incredible event for the community. - David Buick, Race for Wishes Race Promoter

Maple Hill Subaru inspires community involvement  –  Ashley M

Maple Hill Subaru inspires community involvement

Until I visited Maple Hill Auto Group, I had no idea how many Subaru owners have pets. After attending a fund-raiser held by Maple Hill Auto Group for the SPCA of Southwest Michigan, I found myself falling in love with the very animals they were helping to adopt. I began to volunteer for fund-raising events for the SPCA that Maple Hill Auto Group hosted. I am not sure how many hot dogs Jim Vandenberg has cooked over the years hosting events to improve the quality of life for so many animals. It's so fun to watch the faces of children when their parents say, "Yes, we can adopt this animal." I even fostered a dog. I am including a picture of Jason and me at the dealership. He went home with me that night. Maple Hill Auto Group recognizes the importance of strengthening the community where their customers and team members work and live.

Maple Hill Subaru partners with the International Mountain Biking Association  –  Amy S

Maple Hill Subaru partners with the International Mountain Biking Association

In 2013 the SWMMBA became a Chapter of the International Mountain Biking Association (IMBA). IMBA has had a long and positive relationship with Subaru. The SWMMBA is all about a great, outdoor, friends and fitness lifestyle. For the first time, in 2013, a major sponsor stepped up for our race - Maple Hill Auto Group / Subaru. Overnight they became the number one financial supporter of SWMMBA. As the returning Major Sponsor for 2014, Maple Hill Auto Group / Subaru has made the ongoing growth and success of the SWMMBA much more sustainable. The Maple Hill Auto Group / Subaru Fort Custer Stampede will be the 20-year celebration of mountain biking at The Fort.

Uniform sponsorship with Mattawan Little League  –  Mattawan L

Uniform sponsorship with Mattawan Little League

Mattawan Little League, a local youth organization, established in 1983, helps young people get involved in athletics. Like any non-profit organization, our Little League operates on a small budget, funded by player registration fees, but more importantly, we depend heavily on our fantastic group of small business supporters and corporate sponsors. I am proud that Jim, Randi and their team at Maple Hill Auto Group have been what we call our "Official League Sponsor" for a number of years. Maple Hill generously provides the funds to supply our 700 Little League players their uniform shirts.

Pet adoption & golf outing with SPCA  –  Wendy B

Pet adoption & golf outing with SPCA

I would like to thank Maple Hill Subaru for introducing me to the love of my life. My King Charles Spaniel, Romeo. I attended a golf outing that Maple hill Subaru sponsored for the SPCA last fall. They brought many puppies - including Romeo - to the event. I fell in love with him instantly and he has been a joy to me every day. Without the support of sponsors like Maple Hill Subaru, many of these dogs would not find good homes and - if at any other shelter - may have even been euthanized. Thank you for opening your heart to the SPCA and helping me to adopt Romeo.

Kalamazoo Loaves & Fishes flourishes with help from Maple Hill Subaru  –  Marvin K

Kalamazoo Loaves & Fishes flourishes with help from Maple Hill Subaru

As the primary non-profit food assistance organization in Kalamazoo County, Kalamazoo Loaves & Fishes is fortunate to receive a large amount of support from this generous community-Maple Hill Auto Group included. In late October 2013, a major sponsor unexpectedly dropped out of an event. We called Maple Hill Auto Group and within days the owner and customer service director visited our facility. Their commitment has helped us continue this important event, a 5k race that attracts over 1,000 runners, joggers, walkers, dogs and children to Downtown Kalamazoo for a non-competitive fun run through the holiday lights! As a result, nearly $10,000 and several thousand pounds of food was generated to help us achieve our mission-to feed hungry people and engage our community in the fight to end hunger. We will continue to reach out to Maple Hill, and are so grateful for their community involvement with our organization, and others as well.